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Melissa Watson is an accomplished marketing executive with extensive experience in digital innovation and analytics. Currently serving as Vice President of Marketing Platforms, Analytics, & Operations at Providence, Melissa leads a comprehensive marketing technology stack to enhance consumer engagement within a $25B healthcare organization. Previous roles include President of Chasing Fireflies, where Melissa achieved year-over-year profitability gains, and various leadership positions at Payless ShoeSource and Harry and David, focusing on customer analytics and multi-channel marketing strategies. Melissa holds a Bachelor's Degree in Mathematics and Political Science from Southern Oregon University.