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Jessica Kennedy is a seasoned professional in digital marketing and assessment, currently serving as the Senior Assistant Director of Digital Marketing and Assessment at St. Lawrence University since January 2021. In this role, Jessica utilizes data insights to enhance content impact on the University's website to support goals in enrollment, fundraising, and reputation. Previously, Jessica held positions focused on marketing and content strategy, admissions representation, and academic support coordination at various institutions, including Hobart and William Smith Colleges and Syracuse University. With a strong educational background, including a Master of Science in Student Affairs and Higher Education and a Bachelor's in Public Relations from the State University of New York at Plattsburgh, Jessica combines creativity with data-driven strategies to effectively engage diverse audiences.