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Emily Cheyne is an experienced marketing professional currently serving as the Head of Marketing & Insights at St George Illawarra Dragons since August 2022, where leadership of the fan-engagement departments includes Membership, Merchandise, Game Day & Events, and Marketing and Brand functions. Emily utilizes data and insights to drive commercial success across all business units while identifying new opportunities for long-term brand and commercial growth. Prior to this role, experiences include consulting at Renforcer Consulting, freelance work at Octagon, and serving as Sponsorship Manager at United Petroleum Pty Ltd, enhancing brand awareness and loyalty. Additional roles span various organizations including Melbourne Rebels, Wests Tigers Rugby League Football Pty Ltd, Fairfax Events & Entertainment, Hockey ACT, and Canberra Raiders. Academic credentials include an MBA combined with a Master of Marketing Strategy from Melbourne Business School and a Mini MBA in Brand Management from The Australian National University.