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The Product Development and Engineering team at St Croix Rods is responsible for designing, testing, and refining innovative fishing rod products that meet the high standards of quality and performance associated with the brand. This team collaborates closely on product concepts, engineering specifications, and demand planning to ensure that every rod delivers exceptional experiences for anglers, while also aligning with market trends and customer feedback. Their commitment to excellence supports the company's reputation for premium craftsmanship and outstanding customer service.