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Sari Idman has extensive experience in communications, currently serving as the Head of Social Media at SSAB since September 2014, where responsibilities include corporate-wide social media initiatives, customer story production, and Swedish Steel Prize communications. Prior to this role, Sari held the position of Head of Internal Communications at SSAB, overseeing internal communications strategy and managing the internal communications team. Sari's previous experience includes serving as Communications Manager at Rautaruukki Oyj, where responsibilities encompassed corporate-wide internal communications and strategy communications, and as Communications Specialist within the Ruukki Metals division. Earlier in Sari's career, a role as Communications Officer at TeliaSonera involved communication to consumer customers and editing various publications. Sari holds a Master of Arts in Communication from the University of Vaasa.