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Shiva Prasad has worked in a variety of roles in the digital marketing space. From 2022 onwards, they were a Senior Google Campaign Manager at SRI Tech Solutions Inc. and a Digital Marketing Manager at Clover Solutions. In 2021, they were a Digital Marketing Manager at CREDAI National and a Head of Digital Marketing at Adamant Technologies Pvt Ltd. From 2019 to 2021, they were the Chief Executive Officer at Buyer Interest. Additionally, in 2019 they were a Local Search Engine Optimization at Queens NRI Hospitals.

Shiva Prasad is currently pursuing an MBA in Digital Marketing from Acharya Nagarjuna University. Prior to that, they obtained a Bachelor of Technology - BTech in Mechanical Engineering from Nadimpalli Satyanarayana Raju Institute of Technology between 2017 and 2020. Shiva also obtained a Diploma of Education in Mechanical Engineering from the same institute between 2014 and 2017. Additionally, they obtained a 10 Class from Ravindra Bharathi Global School - India between 2017 and 2020. Shiva also holds a Google Ads Creative Certification from Google AdSense, which they obtained in October 2022.