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Gary Pfeiffer is a seasoned marketing executive with extensive experience in the gaming and wellness industries. Currently serving as VP of Regional Marketing for Square Enix, Gary leads Go To Market strategies for major franchises such as Final Fantasy and Kingdom Hearts. Previous roles include Chief Marketing Officer at Soothe, where Gary executed comprehensive marketing strategies, and CMO at Bit Fry Game Studios, focusing on business development. Gary's notable tenure at Disney encompassed the launch of DISNEY INFINITY, generating over $1.5 billion in sales, alongside driving significant marketing success across various titles at Disney Interactive. Earlier career highlights include positions at Activision and EarthLink, complemented by an MBA from UCLA and a Bachelor’s degree from the University of Pennsylvania.