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Sonia Fife is a General Manager and Senior Marketing Executive. Previously, she worked at P&G (and Gillette) for almost 29 years where she held regional and global roles of increasing responsibility. As SVP and General Manager for P&G Shaving in North America and then Asia, she has led envisioning, strategic planning, and operational implementation in large as well as small business units / brands. Her commercial growth strategies have accelerated brands through deep understanding of customers, new markets, channels, supply chains and the organization, achieving breakthrough results.

Over the past several years Ms. Fife has been recognized multiple times for driving new business courageously and with passion. Additionally, she has served as chief sponsor and advocate for various diversity initiatives, and is a past member of the Partnership C-Suite in Boston. Currently, Ms. Fife is a Board Member of Big Sister Greater Boston and Reading Owls International.

Ms. Fife received her MBA in Marketing from Columbia University, and her BSc in Management from the University of the West Indies.