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Salma Shaikh has worked in the field of marketing and content writing since 2014. Salma began their career at The Glitch as a Content Writer (Entertainment Strategy). In 2015, they joined upGrad.com as a Senior Content Visualiser and Content Writer. In 2019, they moved to WebEngage, where they held the roles of Senior Manager (Social Media Marketing), Content and Social Media Specialist, and Content Marketer. Most recently, they joined Sprinto as a Social Media Marketer in 2022.

Salma Shaikh obtained their Bachelor's degree in Mass Media with a focus in Advertising from Mumbai University Mumbai in 2015. In 2021, they obtained a certification in LinkedIn Marketing Solutions Fundamentals from LinkedIn.