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Maverick Carter is the CEO of SpringHill Entertainment and its premiere digital media company UNINTERRUPTED, where he oversees the expanding entertainment companiesā€™ overall strategic direction, spearheads their new business and content development partnerships, and guides their growing multi-platform global distribution efforts.

Additionally, Maverick is also known as being LeBron James' best friend and manager, he has developed The LeBrons series of commercials featuring caricatures of LeBron. Besides managing LeBron James, other business management clients of Carter include former football player Johnny Manziel.