Steve Cody

In marking the 100th anniversary of its cooperative education model, Northeastern University has just named Steve one of its 100 most successful alumni. As managing partner and co-founder of Peppercom, Steve is responsible for overall agency direction and management, new business development, new product development and agency marketing. Since founding the agency in 1995, he has been instrumental in Peppercom’s rise from a two-person start-up to its current position as one of the nation’s best known mid-sized strategic communications firms. His blog, www.RepManBlog.com was named best in the industry by The Holmes Report, which awarded it a SABRE in 2006. His podcast, RepChatter, won a Silver SABRE from Holmes in 2009.He has authored numerous thought leadership articles and delivered speeches on social media trends and issues. He Twitters as “RepManComedy.” Along with strategic consultant Dr. Richard Harte, Steve has written a book on Pain-based Selling, “What’s Keeping Your Customers Up at Night?” published by McGraw-Hill. He was also one of the CEOs featured in Donald Trump’s book “Trump: The Way to the Top.”

Over the past 14 years, he has directed Peppercom’s rapid evolution into one of the country’s hottest mid-sized agencies. In naming Steve an Agency All-Star, Inside PR said of him, “Cody has pioneered the concept of partnering, developing programs for clients that not only create breakthrough publicity but bottom-line revenue as well.” More recently, Steve has spearheaded the development of Peppercom’s ‘Pain-based Selling’ service offering, which connects clients to their customers in totally new ways.

Steve has been named a finalist for Ernst & Young’s “Entrepreneur of the Year” and is a frequent guest lecturer at the Association of Management Consulting Firms, the American Marketing Association, the PRSA Counselors Academy, Ragan Communication Seminars and other leading industry events. Steve has appeared on CNBC and APRadio, and has been featured/profiled in publications ranging from Investor’s Business Daily and The Asbury Park Press to BtoB Marketing and PR Week. He is a member of the PRSA Counselors Academy’s executive committee, a member of the Corporate Communication Advisory Board of Baruch College, the Civilian Corporate Affairs Committee at West Point, a member of the College of Charleston’s Advisory Council and the Arthur W. Page Society.

He rang in ’08 by climbing Mt. Kilimanjaro, has been trained by Stephen Rosenfeld at the American Comedy Institute, studied acting and improvisational theatre at The Upright Citizens Brigade Theatre and regularly performs stand-up comedy.