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Luís Afonso de Castro is a Native Digital Marketer with over five years of hands-on experience and a Master of Information Management. Luís Afonso began their career in 2017 as the Digital & Performance Marketing Specialist at their own Digital Marketing Consultancy. In 2018, they joined OLX Group as a Performance & PPC Marketing Specialist. In 2019, they were hired by Unilever as a PDC Global | Digital Insights Analyst. In 2021, they were hired by Vitamin Energy, LLC. as the Head of Digital Marketing & Performance. Luís Afonso also worked for AmaZix as a Blockchain Consultant | Digital & Growth Marketing Specialist, UNICEF as a Performance Marketing Specialist | Google Ads, and Depart & Arrive as the Founder | World Explorer & Gap Year Coach. In 2022, they joined Suisse Blockchain as the Head of Growth and Performance and InfStones as a Growth and Performance Marketing Specialist.

Luís Afonso de Castro has a varied educational background. Luís Afonso completed a Bachelor's degree in Anthropology, majoring in Cultural and Political Anthropology, at the University of Lisbon from 2012 to 2015. Luís Afonso then attended Escola Profissional Bento Jesus de Caraça from 2009 to 2011, where they completed a Vocational Course on Social Communication: Marketing, Public Relations and Advertising - Level 5, majoring in Communication, General. In 2016, they obtained a Master Degree in Information Management: Major in Marketing Intelligence from NOVA IMS Information Management School. Luís Afonso also has numerous certifications, including a Certified Blockchain Expert™ from the Blockchain Council (obtained in 2022), a Scrum Fundamentals Certified from Scrum.org (obtained in 2016), and a Google Analytics 4 Certification from Google (obtained in 2022).