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Kimberley Melo-Serpa is an experienced marketing professional currently serving as the VP of Marketing at Spray-Net since January 2024, after previously holding the role of Marketing Director from January 2015 to August 2022 and Marketing Manager, where responsibilities included overseeing marketing operations and driving leads for franchisees across Canada. Kimberley's career at Spray-Net began as an Online Marketing Coordinator, focusing on SEO, SEM strategies, and social media management. Prior to Spray-Net, Kimberley worked at Browns Shoes Inc. from June 2008 to January 2015 in customer service and cashier roles. Kimberley is pursuing a Search Engine Marketing degree at Concordia University and has also obtained certification in Advanced SEO Skills and Search Engine Marketing Strategies from Search Engine Academy, alongside a Bachelor's degree in Political Science and Government from Concordia University.