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Doron Friedman is a seasoned executive with extensive experience in technology and business innovation. Since January 2011, Doron Friedman has served as the Managing Director and Chief Innovation Officer at SpotOn, a company dedicated to empowering businesses through customized software and payment solutions. As a Founder of SpotOn, Doron Friedman emphasizes the importance of autonomy for entrepreneurs. Earlier, Doron Friedman held the positions of Managing Director and CPO, as well as Co-CEO at SpotOn, focusing on loyalty, social media, real-time marketing, and return on investment for small and medium-sized enterprises. Prior to SpotOn, Doron Friedman was the Executive Chairman and CEO of Arroweye Solutions from October 1999 to July 2010. Doron Friedman holds a Bachelor's degree in Finance and International Management from The Wharton School.