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Ruchika Singh is an accomplished data analytics and marketing professional with extensive experience in leading data science teams and initiatives across multiple high-profile companies. Currently serving as the Director and Head of Data Science & Insights at Spotify since March 2021, Ruchika oversees the Ads Biz Insights team, focusing on data science, analytics, and customer strategies for SMB and Enterprise customers. Previously held roles include Partner in Marketing Science at Facebook, where key measurement partnerships were established, and Senior Director of New York Analytics at Ogilvy, leading analytics projects for prominent clients such as Starbucks and IBM. Ruchika has also contributed as an Adjunct Faculty member at NYU School of Professional Studies and has a strong educational background with degrees in Applied Machine Learning, Chemical Engineering, and an MBA in Marketing & Media. Key skills include Python, Tableau, and advanced analytics methodologies.