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Farheen Shora is an experienced media professional currently serving as Associate Manager of International Production at Spotify since November 2023, where responsibilities include coordinating complex campaigns, managing cross-functional workflows, and ensuring client satisfaction throughout production. Previously, Shora held various roles at Kuku FM, including Senior Manager of Content and Communications, leading the production team to deliver high-quality audio for over one million subscribers and enhancing brand visibility through strategic social media engagement. Earlier experience includes roles at Viacom18 Media Private Limited, BIG FM, India Today, and Greater Kashmir, encompassing commercial coordination, content programming, and reporting. Farheen holds an MA in Media Management from Royal Holloway, University of London, and a Bachelor's in Mass Media from Sophia College, Mumbai.