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Birgitta Westphal serves as the Global Social Media Lead at Spotify, bringing a wealth of experience in digital marketing and strategy. Previously, Birgitta held the position of Senior Vice President for International Digital Marketing at Paramount Pictures and served as Vice President of International Digital Marketing at Twentieth Century Fox. Additionally, Birgitta was the Head of Marketing at RRKIDZ, INC., the Home of Reading Rainbow, and worked as a Digital Strategist at Nestle S.A. This diverse background in marketing within the entertainment and consumer goods sectors highlights Birgitta's expertise in driving digital initiatives and engagement.