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Beatriz Medina Layuno is a seasoned professional with extensive experience in digital media and advertising. Currently serving as Directora General España at Freeda Media since June 2019, Beatriz previously held the position of Presidente at IAB Spain from May 2016 to June 2019. Prior experience includes a significant role as Directora Digital and member of the commercial management committee at ATRESMEDIA PUBLICIDAD from June 2010 to June 2019, overseeing digital product strategy and coordination of commercial digital business initiatives. Beatriz's career began at Antena 3, where various roles included Gerente Comercial and Coordinadora Sinergias in multimedia sales, contributing to significant commercial strategies following the merger of Antena 3 TV and La Sexta. Beatriz holds an EMBA from IESE Business School and degrees in Communication Audiovisual and Economics from the University of Navarra and Universidad Pública de Navarra, respectively.