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Deirdre M. Bigley is currently a Board Member at Sportradar. Prior to that, they served as Chief Marketing Officer at Bloomberg LP from September 2009 to April 2021. Before that, they were Vice President at IBM from July 1996 to September 2009, where they led IBM's first official brand program across 50 countries and managed global advertising and digital strategy.

Deirdre M. Bigley attended West Chester University of Pennsylvania, where they obtained a Bachelor of Arts Degree in Literature.