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Alla Belchenkova

Head Of Digital Product Creation at Sportmaster

Alla Belchenkova currently serves as the Head of Digital Product Creation and the Head of 3D Development group at Sportmaster, a position held since October 2014. Responsibilities include the implementation of 3D technology in collection development, the creation of new processes related to 3D, and management of the 3D team. Prior to this role, Alla held various positions in apparel companies from September 2011 to September 2014, focusing on design for kids' and sports apparel, including work with Crockid and FC Zenit. Additional experience includes a designer role at Bosco Sport from April 2010 to March 2011. Alla holds a degree from Moscow Power Engineering Institute (Technical University), obtained in March 2010.

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