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Yair Yachdav serves as the exclusive Sportmadness Franchisee in Israel since March 2023, providing management solutions for sports events across various sectors. In addition, Yair is the Co-Founder and CEO of Catey, and previously held the same positions at ClickEat from 2016 to 2022, a startup focused on enhancing the digital business potential of restaurants in Israel. Prior experience includes serving as Head of Marketing & Business Development at JTLV Investments from 2011 to 2016 and working as a self-employed Real Estate Consultant from 2009 to 2011. Yair owned Havatzelet from 2005 to 2009. Education includes a Master’s degree in Philosophy, Information and Digital Culture from Tel Aviv University and a Bachelor’s degree in Business Administration from Touro University.