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Alberto Alfonso Prado has extensive experience in the fitness and sports management industry, currently serving as Gerente at Sportlife since November 2009, where responsibilities include operational management and staff recruitment and training. Previously, Alberto held the position of Sales Manager at Virgin Active from July 2007 to September 2009, focusing on annual objective planning, staff training, market analysis for new sales points, and corporate negotiations. From January 2003 to November 2003, Alberto was the Director Comercial at Club Deportivo Fisico, where duties involved pre-opening preparations, commercial structure development, and market positioning. Alberto holds a Master's degree in Sports Management from ESERP Business School and a degree in Physical Education from Universidad de Oviedo.