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The Marketing Team at Sporting Life Group is responsible for developing and executing multi-channel marketing strategies to drive customer engagement and sales across their iconic banners: Golf Town, Sporting Life, and Team Town Sports. This team manages web content, digital marketing campaigns, and email marketing initiatives, ensuring cohesive and effective promotion of the brand’s mission to inspire Canadians to live active lifestyles. From overseeing marketing tactics to strategic direction in ecommerce, the team plays a crucial role in enhancing the company's online presence and customer experience.