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Rui Dantas Ferreira serves as Operations Director and previously as Marketing Operations Manager at SC Braga since September 2016, overseeing events, operations, match organization, brand activation, and partnerships. Significant projects include the 1st Women’s Football Clinic, SC Braga Day, and initiatives like "Turma Gverreira" and "KIT SÓCIO." As Co-Founder of poente. creative studio® since February 2022, Rui also has experience as a Communication Manager Trainee at Grupo TRÊS60 and an intern in Communication & Marketing at Toyota Caetano Portugal. Previous journalism experience includes a position at SAPO LifeStyle. Education includes a Football Marketing Executive Course and Leadership Training from the Portuguese FA/Portugal Football School, complemented by studies at Universidade Católica Portuguesa and the University of Cambridge.