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Vivi Dimitriadou currently serves as Chief People Officer at SPORTFIVE since October 2018, overseeing people and organizational development, marketing, communications, and sustainability. Responsibilities include developing and executing a comprehensive people strategy aligned with business objectives and consulting senior management on cultural change initiatives. Additionally, Vivi has been a consultant, change facilitator, and business coach since May 2008, providing guidance to managing directors and entrepreneurs. Previous roles include Director of People at OMD Germany, Division Director of Human Resources at GfK nurago GmbH, and various leadership positions at G+J Electronic Media Sales GmbH, where digital transformation and cross-media strategies were primary focuses. Vivi holds a Diplom Kauffrau in Business Administration, Business Informatics, Marketing, and Financial Management from the University of Applied Sciences Aachen.