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Troy Petenbrink is the owner of Caduceus Marketing, a company specializing in health care marketing communications since May 2003, and serves as a Senior Strategist at Spitfire Strategies, where strategic communications planning is provided for nonprofits and foundations. Prior experience includes roles as Director of Communications at the National Certification Commission for Acupuncture and Oriental Medicine, where National Acupuncture and Oriental Medicine Day was established, and Senior Account Director at Fenton Communications, focusing on media outreach for health clients. Other notable positions held include Director of Media Relations at Matthews Media Group, Media Relations/Marketing Manager at Inova Health System, and Director of Communications at the National Association of People with AIDS, where National HIV Testing Day was created. Troy Petenbrink holds a Bachelor's degree in Political Science and Government from Washington College and a Graduate Certification in Public Relations from the University of Virginia.