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Shah Alum is an experienced digital marketing professional currently serving as Vice President and Digital eCRM Manager at J.P. Morgan since July 2016. Prior to this role, Shah worked at emocial digital as a Consultant, focusing on e-marketing, and at Wildfire HQ Marketing as an e-Marketing Consultant specializing in B2B digital marketing. Shah's career includes significant roles such as Marketing Solutions Manager at Naked Communications Europe, Campaign Manager for Intela, and Digital Producer at eBay Enterprise, managing high-profile clients and driving revenue through effective email strategies. Early experience includes roles at Emailvision, where Shah managed over sixty key accounts, and served as Production Executive handling Tier 1 clients. Shah holds a BSc in Information Systems with Business Management from the University of Westminster.