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Boban Tanovic serves as the CTO of Spiracle Audiobooks since March 2024, focusing on integrating technology with storytelling to enhance audiobook experiences. Prior to this role, Boban founded and led Eton Digital Ltd. from June 2005 to March 2023, establishing it as a prominent web design and development agency. In addition, Boban co-founded MyWorkMode, where innovative solutions for care workers and nurses were developed, and held the role of co-founder and director at OrganicNet, a social marketplace for organic food. Boban also served as CEO of TallyFox Social Technologies AG, leading the company in delivering AI-driven knowledge management solutions. Early in the career, Boban worked in various technical roles, including as a technical lead at O2 and web developer at The Automobile Association and Centrica. Boban holds a Master’s Degree in Engineering from London Metropolitan University and a Dipl.-Ing. in Mechanical and Chemical Engineering from Univerzitet u Novom Sadu.