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Tor Sirset has a extensive work experience in the toy industry, beginning in 1994 with roles at Mattel, where they served as Worldwide Director of Marketing and Senior Product Manager. Tor then moved on to LeapFrog, where they held the position of Vice President of Marketing. Sirset also worked at Disguise, Bandai America/Playmates Toys Distribution Partnership, and Nickelodeon in various marketing and leadership roles. Most recently, they worked at Spin Master as Vice President of the Global Shopper Marketing and Ecommerce Team and Vice President of the Girl & Preschool Team.

Tor Sirset is currently pursuing a Bachelor of Science in Marketing with an MBA (in progress) at Plymouth State University. In addition, they have also pursued minors in Psychology and English at the same institution.