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Rob Hetherington has held various roles in the entertainment industry, including CEO and Founder of Spider Entertainment, where Rob focuses on providing immersive location-based entertainment experiences. Rob has also worked as Commercial Director and Director of International Business Development at Lappset Creative, where Rob was involved in creating and developing multi-branded family entertainment centers. With a background in business management and philosophy, Rob also founded several businesses, including a dance exercise license business and a location-based text service for non-chain food outlets.