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Natalie Wires is a seasoned marketing professional with extensive experience in communications and brand strategy. As the Director of Marketing Communications at SpendHQ since October 2024, Natalie leads marketing initiatives while previously serving as a Creative Content Producer at WAIR, where responsibilities included developing a comprehensive brand content program. Natalie’s tenure at Digital River encompassed roles such as Director of Strategic Marketing and Director of Corporate Communications, where successful management of social media programs resulted in significant follower growth and high engagement metrics. Earlier career experiences include project management as an Account Manager at Tunheim and initiating marketing efforts for the Greater Stillwater Chamber of Commerce. Natalie holds a Bachelor’s degree in Mass Communications with a focus on Public Relations and Sociology from the University of Wisconsin-Eau Claire.