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Geoff Ulrich is the Senior Vice President of Consumer Strategy at Speedway Motorsports, a position held since June 2013, where responsibilities include overseeing brand strategy, positioning, creative, and consumer sales for ten national venues hosting over 50 major events. Leading a consumer marketing team of over 40 and managing sales agents, Geoff Ulrich focuses on enhancing engagement and sales campaigns tailored to customer acquisition and retention. Prior to this role, Geoff Ulrich served as CMO and SVP at Victory Management Group from April 2006 to June 2013, where strategies developed contributed up to $1 million annually in agency fees. Earlier experience includes positions at Lowe's Home Improvement, Saatchi & Saatchi Advertising, and Momentum Worldwide. Geoff Ulrich holds a Bachelor of Science in Business Administration with a focus on Marketing from East Carolina University.