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Kevin Lash is an accomplished marketing executive with extensive experience spanning over two decades in the industry. Currently serving as President & CEO and Chief Marketing Officer at Spectrum Marketing Companies since July 2005, Kevin provides strategic guidance and leadership to four operating companies. Prior to this, Kevin was President of Tier3 Advertising, where advertising and marketing campaigns were developed for numerous clients in the retail automotive sector. Kevin also held key roles as Partner at Prime Direct, Inc., and Vice President at Prime Communications, Inc., managing various departments and expanding marketing revenues. Early career experiences include serving as Director at Enginehouse Media, focusing on internet marketing campaigns. Kevin earned a degree from the University of Massachusetts Lowell between 1985 and 1989.