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Luis Gerardo Torres is a seasoned professional in digital commerce and marketing with over seven years of diverse experience. Currently serving as the EMEA Digital Commerce Operations Manager at Specialized Bicycle Components, Luis oversees eCommerce operations across 19 European websites, focusing on operational improvement and customer satisfaction. Previous roles include founding BR Marketing, achieving significant online sales growth at Specialized, and generating business opportunities for Donaldson as a LATAM Marketing Specialist. Luis has a background in digital marketing, business development, and academia, with expertise in leading successful campaigns, managing marketing strategies, and guiding students in business projects. A graduate of Universidad Politécnica de Aguascalientes with a Bachelor of Business Administration, Luis excels in utilizing a wide range of digital tools and platforms to drive results.