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Sam Penfield is a seasoned executive producer and creative leader with extensive experience in the industry. Currently, Sam serves as Partner and Executive Producer at 1stAveMachine since September 2009, focusing on generating engaging and emotionally resonant ideas. In addition, Sam co-founded SpecialGuest in October 2014, a creative agency that collaborates with innovative brands. Previously, Sam held the position of Executive Producer at The Institute from September 2008 to September 2009 and produced content as a freelance content producer for various ad agencies in early 2008. Sam's earlier career includes roles as Executive Producer and Head of Production at Chelsea Pictures from February 2000 to January 2007, demonstrating a strong background in producing interactive and broadcast projects for notable clients such as McCann Erickson and MRM.