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Qingyi (Cindy) Xu is an experienced marketing professional currently serving as a Senior Associate at Spark Foundry since January 2022. Prior roles include a Graduate Immersion Quarter Team Project Consultant at Popeyes Louisiana Kitchen, where efforts focused on transforming the catering program into a digital-first platform and designing a marketing plan for a national relaunch. Previous experiences also encompass an Account Executive Intern at Ogilvy, where strategic social media plans were developed for a Japanese cosmetic client, and a Part-time Social Media Coordinator at Wisconsin Union, where social media campaigns were executed. Additional internships at Foot Locker and ALT Magazine-Madison further enriched Qingyi Xu's marketing expertise. Qingyi Xu holds a Master of Science in Integrated Marketing Communications from Northwestern University and a Bachelor's degree in Retailing and Consumer Behavior, along with Art History, from the University of Wisconsin-Madison.