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Michelle Chang is a Media Strategy Manager at Spark Foundry, where a career has progressed from Associate to Senior Associate in Strategy since May 2019. Previously, Michelle served as a Strategist at Cartier, collaborating with the Director of Communications to develop a new luxury product line targeting Generation Z and Millennials. Experience as a Creative Strategist at Chobani involved creating campaigns for product launches and conducting market research to inform strategies, while an earlier role as a Marketing Co-Op at DSI Comedy Club focused on brand repositioning and consumer engagement tactics. Michelle holds a Bachelor of Arts in Journalism from the University of North Carolina at Chapel Hill.