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Dalila Velez is an accomplished marketing professional with extensive experience in strategic roles within the advertising and media industries. Currently serving as Vice President and Strategy Director at Spark Foundry since August 2018, Velez has been instrumental in leading strategic initiatives for Xfinity Mobile from Comcast. Previous positions include Vice President and Integrated Communications Director at Media Assembly, as well as Director of Business Strategy for Coca-Cola at Starcom MediaVest Group. Velez began their career as a TV Research Analyst at Katz Media Group before progressing to various strategic roles in digital and traditional media planning across renowned companies, including PHD Media and Mediaedge:cia. Velez holds a Bachelor of Science degree in Communication and Media Studies from St. John's University.