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Assaad Chehab is a seasoned media professional currently serving as a Senior Media Executive at Spark Foundry since December 2023. Previous experience includes working as an Integrated Media Planner at UM MENAT from July 2022 to December 2023, where Assaad built and managed multi-million dollar campaigns and developed extensive B2B and B2C media plans. Prior to that, a role as a Media Planner at Dentsu involved creating media plans based on historical data and managing campaign setups across various digital platforms. Assaad's earlier career at TALACO included roles as a Brand & Customer Care Manager, where efforts were focused on enhancing customer experience and team efficiency, and as a Product Specialist, overseeing product launches and supplier negotiations. Assaad holds a Bachelor's degree in Marketing from the Lebanese American University, attained between 2015 and 2018.