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Bob Armbrister is an experienced executive with a diverse background in technology and business leadership. Currently serving as the President and CEO of SPARK Business Works since March 2017, Bob focuses on delivering custom software and digital marketing solutions that enhance client efficiency and ROI. Additionally, Bob is the owner of Hounds and Co. Pet Supplies, which began in July 2023. Previous roles include Chief Information Officer at CSM Group, owner of Inspirational Daily Quotes, and co-founder of Write About, a digital platform for educational writing. With a strong foundation in information technology, Bob held significant positions at RSA Group, Western Michigan University, and Payment Clinic, where contributions included software development and the implementation of critical financial applications. Bob earned both a Master of Business Administration and a Bachelor of Business in Computer Information Systems from Western Michigan University.