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Dr. Emma Murphy FRSA is a highly skilled Strategy and Research consultant with over 20 years of experience in both industry and academia. Currently serving as Lead Design Consultant and Strategist at SPARCK, Dr. Murphy previously held the position of Associate Research Lead at CreateFuture, where qualitative research programmes were designed and led for varied clients. As Founder and Director of Emma Murphy Ltd, expertise in design-led approaches to innovation and strategic objective achievement is showcased. Dr. Murphy has also served as Senior Strategist at MadeBrave® and held prominent academic roles, including Programme Leader and Senior Lecturer at The Glasgow School of Art and Lecturer at Lancaster University. Dr. Murphy completed a PhD in Design Management at the University of Dundee and holds an MA (Hons) in Management Studies with French from the University of Aberdeen.