Abi Selby serves as the UKSA Chair and is a Board Advisor for the Standards Authority for Touch in Cancer Care. With a significant background in the spa and hospitality industry, Abi founded Spabreaks.com in 2008, driven by a vision to enhance the promotion of spa services. Abi's experience includes roles as a mentor at Virgin StartUp since October 2024 and as an Advisory Board Member for the Standards Authority for Touch in Cancer Care since May 2023, focusing on holistic cancer care. In addition, Abi has held positions such as Chairperson of the Board at the UK Spa Association since March 2017 and was the Founding Director of Pink Fudge PR from June 2006 to June 2008. Previous roles include PR and Marketing Manager at The Vineyard at Stockcross and Marketing Manager at Maritime and Underwater Security Consultants. Abi graduated with a BA(Hons) in Communication and Media Studies from the University of South Wales.
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