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Originally from New York, Erin came to Arkansas to run cross-country and track competitively at the University of Arkansas and fell in love with marketing along the way. After more than 30 years, Erin would consider herself a true seasoned marketer, beginning her career as a copywriter and eventually growing her own agency. In 2000, she sold her firm and moved to Little Rock, beginning a career building brands and diving deeply into all aspects of digital and direct marketing during her tenure as director of direct marketing with Alltel Telecommunications and VP of global marketing with Acxiom. Her career has spanned both agency and corporate assignments, public and private sectors, consumer and B2B markets.

Erin cherishes the opportunity to shape Sowell Management’s advisors’ business by engaging with them to find their brand voice and defining what makes them unique. She is passionate about the substantial impact a well-defined brand can have in their success.

An entrepreneur at heart, Erin and her husband, Gary, owned Go! Running, an online running and coaching business for more than a decade. She is an outdoor adventurer, runner, hiker, horseback rider and loves taking her three dogs out to explore trails. She and Gary have four children – Reed, Jordan, Brendan and Kieran, and one very special grandbaby, Brady, with twin grandbabies on the way! “Never underestimate someone. Give them their moment, believe in them and they rise to it.” Words to live by according to Erin.

Paving the Way

Erin’s Journey

Pinnacle: Observing substantial impact in the successes of our advisors by engaging and helping them shape what sets their brand and voice apart.

Guide Post: Trust your instinct. It’s there for a reason.

Trailhead: Never underestimate someone. Believe in them and they will rise to it.