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Eduardo Conrado is a seasoned executive with extensive experience in strategic leadership and innovation across various industries. Currently serving on the Board of Directors for Southwest Airlines and as President and Chief Strategy and Innovation Officer for Ascension, Eduardo is responsible for the development of digital and data strategies, care delivery operations, and corporate strategy. Previous roles include Chief Digital Officer at ArcBest Corporation and multiple leadership positions at Motorola Solutions, where responsibilities encompassed growth strategies, product innovation, and marketing. Eduardo's board experience includes the Field Museum, American Red Cross of Greater Chicago, and the Association of National Advertisers. Eduardo holds an MBA in Marketing and Finance from Thunderbird School of Global Management and Esade, as well as a BS in Industrial Engineering from Texas Tech University.