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Aditi P. has progressed through various roles in the marketing and advertising industry, showcasing expertise in media planning, performance marketing, and digital strategy. With a background in Forensic Science and Technology, followed by a postgraduate degree in Public Relations, Advertising, and Applied Communication, Aditi has honed their skills to become a Key Account Manager at Southmedia. Aditi has a track record of steering effective communication between clients and teams, and ensuring best-in-class performance marketing strategies are implemented.