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Jennifer Lyerly graduated Summa Cum Laude from SCO in 2011 and was named an Outstanding Clinician in her class. A native of Clemmons, North Carolina, she was valedictorian at North Carolina State University. She practices in Raleigh, North Carolina with a focus on specialty contact lenses. She is the founder of Eyedolatry Blog, an eyecare website with a focus on encouraging women’s leadership within optometry, and was named one of Vision Monday’s Most Influential Women in Optometry in 2015. In 2016 she co-founded Defocus Media, a social media management company for private practice ODs, and is the co-host of the popular Defocus Media Podcast. A 2017 finalist and 2018 Transitions Academy’s Brand Ambassador of the Year, Dr. Lyerly has emerged as one of the profession’s leading content experts on best practices for ODs using social media. Dr. Lyerly demonstrates the importance of young alumni promoting the profession of optometry in a positive light. In recognition of her service, leadership, and support of SCO, she was awarded SCO’s Young Alumni Award in 2017.