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Simon Eastwood is an experienced retail executive currently serving as Chief Operating Officer - Retail at The Southern Co-operative since February 2016. Previously, Simon held key positions including Programme Director at Morrisons, where leadership of a major business transformation initiative was undertaken, and Operations Director at Kiddicare.com, focusing on multi-channel expansion and development of fulfillment operations. Earlier roles include Commercial Director and Regional Director at Wm Morrison Supermarkets Plc, responsible for significant sales and strategic direction across various sectors, as well as Regional Director at Safeway Plc UK, overseeing a substantial portfolio of convenience stores and supermarkets.