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Adam Kirk has extensive experience in marketing, customer engagement, and digital transformation, currently serving as the Chief Customer and Digital Officer at Southeastern Grocers since April 2016. In this role, Adam Kirk leads omni-channel transformation efforts and oversees the end-to-end customer engagement strategy to enhance customer acquisition and retention. Previously, Adam Kirk held various strategic marketing roles at Southeastern Grocers and managed a consultancy, Adam Kirk Ltd. Additionally, prior experiences include positions at Tesco, where Adam Kirk was responsible for trade planning and local marketing, and leadership roles within TBK Group and Wiseheart. Educational background includes attendance at Spalding Grammar School and Alliance Manchester Business School.