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Sam Holden is an experienced athletics professional, currently serving as the Assistant Athletics Director of Premium Sales at South Dakota State University since February 2023. Prior roles include Assistant Athletic Director for Internal Operations and Assistant Athletic Director at Black Hills State University, along with significant positions at Saint Mary's College of California and the University of the Pacific. Sam's coaching background includes roles as Assistant Men's Basketball Coach at Mount Marty College and Assistant Basketball Coach at Black Hills State University, specializing in recruitment and player development. Education includes a Master's Degree in Strategic Leadership and a Bachelor's Degree in Kinesiology and Exercise Science, both from Black Hills State University.