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Belinda Tse is a seasoned business leader with extensive experience in sales and business development across various media and publishing companies. Currently serving as Business Director at South China Morning Post since December 2021, Belinda leads a sales team focusing on branded content, event sponsorships, and advertising. Previous roles include Head of Vertical Sales and Partnership at Carousell Group, Director of Business Development at New Media Group HK, and Sales Director positions at REA Group Asia and South China Morning Post. Earlier in the career, Belinda managed a sales team at Juwai.com, significantly exceeding sales targets, and held positions at Ink Publishing and The Commercial Press, where expertise in rights and overseas sales was developed. Belinda holds a Master's degree in Journalism from The Chinese University of Hong Kong and a Bachelor's degree in Business Administration (Marketing) from the same institution.